Performance Databanks

Real metrics. Measurable results. Verified success across the grid.

Ubie

Ubie

Web-to-App & TV Attribution

System Anomaly: Millions of MAU accessed the service via web, but remained anonymous. Ubie lacked critical app-based retention data and a seamless way to transition users from web to app while expanding reach via TV commercials.

Protocol Implemented: Deployed TV measurement dashboards and implemented TrueLink deep-linking. This bridged the gap, passing contextual data directly from the web experience into the user's first app launch.

Final Output: Reduced digital marketing CPI by 30% across TV and app campaigns, while achieving a 300%+ surge in branded search volume during the broadcast period.

Texowave

Texowave

Mobile Measurement & ROAS

System Anomaly: The app developer was struggling to accurately identify which campaigns and channels were driving high-value users, resulting in inefficient ad spend and poorly tracked revenue.

Protocol Implemented: Integrated comprehensive mobile attribution to meticulously track search ad revenue and A/B test various offerwall and pricing strategies across their portfolio.

Final Output: Amplified top-campaign ROAS by 150%, grew overall revenue by 30%, and successfully scaled marketing budgets through reliable data.

Viber

Viber

Ad Fraud Prevention

System Anomaly: As the app rapidly scaled, it became a massive target for fraudulent installs via ad networks, with fraud rates jumping as high as 40% on new traffic sources.

Protocol Implemented: Activated an automated Fraud Prevention Suite that dynamically filtered out fake IPs, VPNs, server farms, and analyzed click-spamming correlations in real-time.

Final Output: Saved 10% of their total marketing budget from fraudulent traffic. Shifted internal logic to permanently discontinue networks exceeding a 20% fraud threshold.